Download ~ Start-up Marketing Strategies in India # by M. Anil Ramesh ~ Book PDF Kindle ePub Free
eBook details
- Title: Start-up Marketing Strategies in India
- Author : M. Anil Ramesh
- Release Date : January 23, 2019
- Genre: Management & Leadership,Books,Business & Personal Finance,
- Pages : * pages
- Size : 9287 KB
Description
Start-up Marketing Strategies in India analyses real-life marketing challenges faced by Indian start-ups from across the marketing mix of Product, Price, Place & Promotion. Eleven original case studies discuss the experiences of successful Indian entrepreneurs across a wide variety of sectors, including Health Tech, Fintech, media and entertainment, and Fast-Moving Consumer Goods (FMCG). Each case investigates the dilemmas faced by Indian start-ups on issues in their marketing mix and presents guidance on practical ways to resolve them through fine-tuning the marketing strategy. A special focus is placed on the views and actions of the start-up founder(s) or CEO dealing with the dilemma, to highlight their innovative solutions.The book is a highly informative guide for entrepreneurs, marketing scholars and practitioners who wish to explore the marketing challenges that new companies face and find new ways to overcome them.
